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Practical Structural Equation

Modeling with SmartPLS

About Course

A hands-on course designed to help researchers and professionals gain mastery in PLS-SEM using SmartPLS 4. From measurement model validation to hypothesis testing and advanced techniques, this course ensures learners can confidently conduct and report SEM analysis in academic and applied research.
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What I will learn?

  • Understand the fundamentals of SEM and why PLS-SEM is ideal for predictive research.
  • Navigate SmartPLS 4, import data, and create measurement models.
  • Assess construct reliability and validity using standard SEM techniques.
  • Test structural models, perform hypothesis testing, and evaluate model fit.
  • Conduct mediation and moderation analyses in SmartPLS.
  • Apply advanced methods including higher-order constructs, MGA, and IPMA.
  • Present results in APA 7th style with professional tables and figures.
  • Write a mini research report with complete SEM results.

Course Curriculum

Orientation Session

  • Recording of the live session
    33:36

Session 01: Introduction to SmartPLS & PLS-SEM

Session 02: Measurement Model – Reliability & Validity

Session 03: Structural Model – Hypothesis Testing

Session 04: Mediation Analysis

Session 05: Moderation Analysis

Session 06: Moderation Analysis ( of Demographic)

Session 07: Advanced PLS-SEM Techniques

Session 08: Reporting & Presenting Results

Session 09: Assessment

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৳ 3,050.00 ৳ 7,000.00
  • Level
    Intermediate
  • Certificate
    Certificate of completion

Course Info

  • Live Online Class
  • Total Sessions: 9

A course by

Nazam Bhuiyan
Nazam Bhuiyan
PHD in Marketing (Malaysia), Award-Winning Researcher, AIB South Asia Conference 2025

Requirements

  • - A laptop or desktop with internet access
  • - Interest in data-driven research or analysis
  • - SmartPLS 4 (free version) installed
  • - Basic familiarity with Excel is helpful, but not mandatory

FAQ

SmartPLS u09b9u09b2u09cb u098fu0995u099fu09be u09b8u09abu099fu0993u09afu09bcu09cdu09afu09beu09b0, u09afu09c7u099fu09be u09acu09cdu09afu09acu09b9u09beu09b0 u0995u09b0u09be u09b9u09afu09bc Partial Least Squares Structural Equation Modeling (PLS-SEM) u098fu0964 u098fu099fu09be u09aeu09c2u09b2u09a4 exploratory u098fu09acu0982 predictive research u098fu09b0 u099cu09a8u09cdu09af u0985u09a8u09c7u0995 u099cu09a8u09aau09cdu09b0u09bfu09afu09bcu0964

u09a8u09be, u0986u0997u09c7 u09a5u09c7u0995u09c7 SEM expert u09b9u0993u09afu09bcu09be u09a6u09b0u0995u09beu09b0 u09a8u09c7u0987u0964 u09b6u09c1u09a7u09c1 basic statistics u0986u09b0 research method u098fu09b0 knowledge u09a5u09beu0995u09b2u09c7u0987 u0986u09aau09a8u09bf comfortably u09b6u09bfu0996u09a4u09c7 u09aau09beu09b0u09acu09c7u09a8u0964

PhD/MPhil researchers, Masteru2019s students, faculty members, u0986u09b0 u09afu09beu09b0u09be survey-based research u0995u09b0u09c7u09a8u2014u09a4u09beu09a6u09c7u09b0 u099cu09a8u09cdu09af u098fu0987 course perfectu0964 Professionals u0993 u09a8u09bfu09a4u09c7 u09aau09beu09b0u09c7u09a8u0964

u098fu099fu09be 100% hands-on courseu0964 Learners u09a8u09bfu099cu09c7u09b0u09be dataset u09a8u09bfu09afu09bcu09c7 u0995u09beu099c u0995u09b0u09acu09c7, model u09acu09beu09a8u09beu09acu09c7, u0986u09b0 SmartPLS 4 u098f output generate u0995u09b0u09acu09c7u0964

u0986u09aau09a8u09bf SEM model design, test u0986u09b0 APA style u098f report u0995u09b0u09a4u09c7 u09b6u09bfu0996u09acu09c7u09a8u0964 u098fu09a4u09c7 u0986u09aau09a8u09beu09b0 thesis u09acu09be research paper u098fu0995u09a6u09ae academic standard follow u0995u09b0u09acu09c7u0964

Youu2019ll receive step-by-step guidance, downloadable resources, practical examples, and Q&A support during and after class sessions to ensure all your doubts are addressed.

Yes, participants will have access to class slides, datasets, and recorded sessions to review and practice at their own pace.

u09b9u09cdu09afu09beu0981, course successfully complete u0995u09b0u09b2u09c7 u098fu09acu0982 project submit u0995u09b0u09b2u09c7 u0986u09aau09a8u09bf AOL u09a5u09c7u0995u09c7 official certificate u09aau09beu09acu09c7u09a8u0964

Yes! There’s a mandatory project, we encourage participants to complete the project or case study using SPSS or SmartPLS to apply what theyu2019ve learned.

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