Practical Structural Equation

Modeling with SmartPLS

About Course

A hands-on course designed to help researchers and professionals gain mastery in PLS-SEM using SmartPLS 4. From measurement model validation to hypothesis testing and advanced techniques, this course ensures learners can confidently conduct and report SEM analysis in academic and applied research.
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What I will learn?

  • Understand the fundamentals of SEM and why PLS-SEM is ideal for predictive research.
  • Navigate SmartPLS 4, import data, and create measurement models.
  • Assess construct reliability and validity using standard SEM techniques.
  • Test structural models, perform hypothesis testing, and evaluate model fit.
  • Conduct mediation and moderation analyses in SmartPLS.
  • Apply advanced methods including higher-order constructs, MGA, and IPMA.
  • Present results in APA 7th style with professional tables and figures.
  • Write a mini research report with complete SEM results.

Course Curriculum

Orientation

  • Recording of the live session
    55:07

Session 01: Introduction to SmartPLS & PLS-SEM

Session 02: Measurement Model – Reliability & Validity

Session 03: Structural Model – Hypothesis Testing

Session 04: Mediation & Moderation Analysis

Session 05: Advanced PLS-SEM Techniques

Session 06: Reporting & Presenting Results

Session 07: Discussion & Overview

Session 08: Assessment

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৳ 2,550.00 ৳ 7,000.00

Course Info

  • Live Online Class
  • Total Sessions: 7

A course by

Nazam Bhuiyan
Nazam Bhuiyan
PHD in Marketing (Malaysia), Award-Winning Researcher, AIB South Asia Conference 2025

Requirements

  • - A laptop or desktop with internet access
  • - Interest in data-driven research or analysis
  • - SmartPLS 4 (free version) installed
  • - Basic familiarity with Excel is helpful, but not mandatory

FAQ

SmartPLS হলো একটা সফটওয়্যার, যেটা ব্যবহার করা হয় Partial Least Squares Structural Equation Modeling (PLS-SEM) এ। এটা মূলত exploratory এবং predictive research এর জন্য অনেক জনপ্রিয়।

না, আগে থেকে SEM expert হওয়া দরকার নেই। শুধু basic statistics আর research method এর knowledge থাকলেই আপনি comfortably শিখতে পারবেন।

PhD/MPhil researchers, Master’s students, faculty members, আর যারা survey-based research করেন—তাদের জন্য এই course perfect। Professionals ও নিতে পারেন।

এটা 100% hands-on course। Learners নিজেরা dataset নিয়ে কাজ করবে, model বানাবে, আর SmartPLS 4 এ output generate করবে।

আপনি SEM model design, test আর APA style এ report করতে শিখবেন। এতে আপনার thesis বা research paper একদম academic standard follow করবে।

You’ll receive step-by-step guidance, downloadable resources, practical examples, and Q&A support during and after class sessions to ensure all your doubts are addressed.

Yes, participants will have access to class slides, datasets, and recorded sessions to review and practice at their own pace.

হ্যাঁ, course successfully complete করলে এবং project submit করলে আপনি AOL থেকে official certificate পাবেন।

Yes! There’s a mandatory project, we encourage participants to complete the project or case study using SPSS or SmartPLS to apply what they’ve learned.

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